Website Review Essay Example | Topics and Well Written Essays - 750 words - 1

Website Review - Essay Example through incorporating effective web design measures that form the main aim of the study to analyze the criteria foe effective web design and comparison of two corporate websites. There are certain characteristics that a business must have to be considered effective in terms of design to be a driving force in meeting advertising and information delivery needs of the business. These characteristics include: Professional brand driven design: a website has to have a professional look and convey the brand image ensuring clients have a very easy time understanding the business and the access to information should be easy and quick. Professional design  allows the client to have access to required information in an effective and efficient manner in the website. Usability: designing a website to ensure the presence of links that are easy to recognize, moderate visuals, and a clear structure allowing the client easy navigation on the website in the other effective web design criteria. Websites are more effective when users can easily find their way through the information and links provided than when the websites are difficult to use. Use of effective writing: the writing style on a website has to be adjusted to meet user’s browsing habits and preferences. This can be achieved through using concise and short phrases, plain and objective language to allow the users make their en decision on the purchase, and merging textual and visual elements on the website. Effective writing makes use of bullets, content categories, and multiple subheadings in a website. Simplicity: providing a simple rather than a complex website is effective in meeting the needs of the clients. Using a simple design with icons providing additional information, headers, footers, and content in a simple manner, and lack of advertising allows for a good web experience for the clients. Content: the other criteria for an effective website are provision of useful and valuable information to the users.